Core Skills
Some of the expertise and platforms I use to deliver effective, scalable marketing programs.
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Operations & Process Management
HubSpot Reporting Certification, HubSpot Marketing Hub Certification, HubSpot Email Marketing Certification
Marketing operations design and workflow development
Process documentation and standard operating procedures (SOPs)
Playbook and template development
Continuous process improvement and optimization
Marketing governance and standards
Project & Program Management
Asana Certified Administrator & Asana Workflow Specialist
End-to-end program planning and execution
Cross-functional project coordination and stakeholder management
Timeline, priority, resource, and risk management
Budget planning, tracking, and review
Vendor and partner management
Marketing Technology & Automation
Using Artificial Intelligence (AI) tools and exploring how automation can reduce manual lift across the full campaign lifecycle
Marketing automation design and optimization (Marketo, HubSpot)
Lead scoring, segmentation, and nurture flow architecture (Marketo, HubSpot)
CRM management and campaign reporting (Salesforce, HubSpot)
MarTech stack management and platform implementation
A/B testing and performance analysis
Collaboration & Communication
Cross-functional collaboration across Marketing, Sales, Product, and Operations
Stakeholder alignment and adoption without direct authority
Team leadership, mentoring, and knowledge-sharing
Presenting insights and recommendations to leadership
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